Basics of SEO (Search Engine Optimization)

By Sangeeth Categories: Marketing

About Course

This Course is designed to demystify the fundamental principles of optimizing online content for search engines, providing participants with a foundational understanding of SEO strategies. This course is tailored for individuals looking to enhance their digital marketing skills, website owners aiming to improve visibility, and anyone interested in harnessing the power of search engines for online success.

Throughout the course, participants will delve into the core components of SEO, including keyword research, on-page optimization, and link building techniques. Practical insights will be provided on how to enhance website visibility on search engine result pages (SERPs) and increase organic traffic. Additionally, the course covers essential SEO tools and analytics, enabling participants to measure and refine their strategies effectively. By the end of the course, participants will have gained the knowledge and skills necessary to implement basic SEO practices, laying a solid foundation for driving online visibility and improving search engine rankings.

Understanding the fundamentals of search engines and how they work.
Learning the importance of SEO in digital marketing strategies.
Exploring keyword research techniques to identify relevant search terms.
Studying on-page SEO factors such as meta tags, headings, and content optimization.
Analyzing off-page SEO strategies like link building and social media signals.
Understanding the role of technical SEO in website performance and search engine rankings.
Learning about local SEO tactics to optimize for regional or local searches.
Exploring the significance of mobile optimization and user experience for SEO.
Studying SEO analytics and measurement tools to track performance and ROI.
Gaining insight into SEO best practices and staying updated on algorithm changes and trends.

Course Content

Module 1 – Introduction to SEO

Module 2 – Keyword Research

Module 3 – On-Page Optimization

Module 4 – Off-Page Optimization

Module 5 – Technical SEO

Module 6 – Local SEO

Module 7 – SEO Analytics

Module 8 – SEO Best Practices

Module 9 – Mobile SEO

Module 10 – Content Optimization

Part 1 - Introduction to SEO
Part 2 - Keyword Research
Part 3 - On-Page Optimization
Part 4 - Off-Page Optimization
Part 5 - Technical SEO
Part 6 - Local SEO
Part 7 - SEO Analytics
Part 8 - SEO Best Practices
Part 9 - Mobile SEO
Part 10 - Content Optimization

Digital marketers and marketing professionals seeking to enhance their understanding of SEO techniques.
Website owners and administrators interested in improving their site's visibility and traffic.
Small business owners looking to increase their online presence and attract more customers through organic search.
Content creators and bloggers aiming to optimize their content for better search engine rankings.
Web developers and designers interested in integrating SEO best practices into their projects.
Entrepreneurs and startup founders seeking to leverage SEO to grow their online business.
Students studying marketing, digital media, or web development with an interest in SEO.
Anyone interested in learning the basics of SEO to improve their online visibility and reach.